What is the point of the “crinkle cut” chip?

What is the point?

Does it taste any better?
Does it retain less fat?
Does it look nicer?

Why buy crinkle cut chips?
What do they offer that normal chips don’t?

Please tell me.

UPDATE: Someone via Facebook (alert came through to me – I didn’t go to Facebook
myself) that they like the crispiness of crinkle cut chips and it suddenly occurred to me
that, if you think about it, CC chips have a greater surface area! Instead of a straight
line or edge, the crinkled nature of the chip leads to more surface area to be cooked
hence possible increased crispiness!

Thank you to Chris for the start of that train of thought.


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